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Bounty Hi Protein Bar
🥥 18g of protein per 52g bar — iconic Bounty coconut taste in a protein format
🍫 25% milk chocolate coating — 9% desiccated coconut filling
🚫 Only 207 kcal per bar — lower sugar than conventional Bounty
💪 Multi-source protein blend: milk protein + collagen hydrolysate
🍫 Sold individually or in a box of 12 bars
Mars
Genuine Product of Mars
What is the Bounty Hi Protein Bar?
The Bounty Hi Protein Bar is Mars' high-protein reformulation of the iconic Bounty confectionery bar — one of the world's best-loved coconut chocolate combinations. Each 52g bar delivers 18g of protein from a milk protein and collagen hydrolysate matrix, coated in 25% milk chocolate and filled with 9% desiccated coconut, at just 207 kcal per bar.
Mars developed the Hi Protein range under its "Protein by Mars" sub-brand to allow fans of its iconic confectionery to enjoy the familiar taste experience with a meaningfully improved nutritional profile — more protein, fewer calories, lower sugar — without the compromise on taste that defines most protein bar products.
The Bounty Hi Protein preserves the exact taste architecture of the original Bounty: the milk chocolate outer layer, the soft, sweet coconut filling and the overall sensory experience. The protein content comes from milk protein (fast and slow release fractions) and collagen hydrolysate, which contributes both protein and the bar's characteristic soft, moist texture. Polydextrose adds soluble dietary fibre while maintaining the bar's texture profile.
Available individually or in a box of 12. Not suitable for vegetarians (contains collagen hydrolysate from bovine collagen). Not suitable for vegans.
The Bounty taste you love. Now with 18g of protein.
| Packaging | 1 Pc or 12 Pcs |
| Brand | Mars |
| Flavour | Coconut |
| Size | 52 gr |
🥥 18g of protein in an iconic format — the Bounty experience, protein-enriched
The Bounty Hi Protein bar provides 18g of protein per 52g bar — triple the protein of a standard Bounty at roughly the same weight. For athletes and health-conscious individuals who want a high-protein snack that tastes like genuine confectionery rather than a supplement, the Bounty Hi Protein is the definitive coconut-chocolate option in the protein bar category.
🍫 Genuine Bounty taste architecture — coconut filling, milk chocolate coating
The bar preserves the two defining sensory elements of the classic Bounty: the 25% milk chocolate outer coating and the soft, sweet coconut filling (9% desiccated coconut). This is not a coconut-flavoured protein bar — it is a genuine coconut filling in a genuine milk chocolate coating, with the protein matrix integrated into the structure rather than replacing it.
💧 Lower sugar and calories than conventional Bounty
A standard Bounty bar (57g) contains approximately 250 kcal and 28g of sugar. The Bounty Hi Protein (52g) contains 207 kcal and 8g of sugar — a meaningful reduction while maintaining the eating experience.
🌿 Polydextrose for fibre and texture
The formula includes polydextrose — a soluble dietary fibre that contributes to the bar's texture and adds a meaningful fibre contribution without affecting the flavour profile.
🎯 Goal guide
🏋️ Mass gain: 1 to 2 bars/day post-workout or between meals. Clean protein delivery with genuine indulgent eating experience.
🔥 Weight loss / cutting: 1 bar/day replacing conventional confectionery. 18g of protein at 207 kcal — an effective dessert substitute.
⚖️ Body recomposition: 1 bar/day. High protein, moderate fat, lower sugar than conventional alternatives.
Serving suggestion
Open the wrapper and consume directly. No preparation required. Store in a cool, dry place away from direct sunlight. Best consumed as a post-workout snack, between meals or as a dessert substitute.
Best times to enjoy it
🏋️ Post-workout
18g of multi-source protein within 30 to 45 minutes of training delivers a meaningful amino acid stimulus during the anabolic window, in a format that is genuinely enjoyable to eat post-exercise.
☀️ Mid-morning or afternoon snack
Replacing a standard chocolate bar or snack with a Bounty Hi Protein provides a high-protein, lower-sugar alternative that satisfies cravings without the sugar spike of conventional confectionery.
🌙 Evening dessert substitute
The coconut-chocolate flavour profile makes the Bounty Hi Protein particularly effective as an evening dessert substitute — genuinely indulgent at only 207 kcal and 18g of protein.
✈️ On the go
Individually wrapped and shelf-stable at room temperature — the most portable high-protein coconut-chocolate snack available.
Full ingredient list
Milk chocolate (25%) (milk — sugar, cocoa butter, skimmed milk powder, cocoa mass, lactose and protein from whey (milk), palm fat, whey powder (milk), milk fat, emulsifier (soya lecithin), natural vanilla flavouring), milk protein, collagen hydrolysate (bovine), polydextrose, desiccated coconut (9%), humectant (glycerol), water, coconut fat, flavouring, sunflower oil.
May contain peanuts, nuts, eggs and cereals containing gluten.
Key ingredient breakdown
| Ingredient | Role |
|---|---|
| Milk chocolate 25% | Outer coating; genuine chocolate experience |
| Milk protein | Primary protein source; whey + casein fractions |
| Collagen hydrolysate (bovine) | Secondary protein; connective tissue amino acids; contributes to bar texture |
| Polydextrose | Soluble dietary fibre; texture agent |
| Desiccated coconut 9% | Genuine coconut filling; natural coconut fat and flavour |
| Glycerol (humectant) | Maintains soft, moist texture |
| Coconut fat | Secondary fat source; natural coconut flavour enhancement |
| Sunflower oil | Tertiary fat source |
Allergens
Contains milk and soy. May contain peanuts, nuts, eggs and cereals containing gluten. Not suitable for vegetarians (bovine collagen hydrolysate). Not suitable for vegans. Always refer to the current product label for the most up-to-date allergen information.
Nutritional values per bar (52g)
| Nutritional values | Per 52g bar |
|---|---|
| Energy | 866 kJ / 207 kcal |
| Fat | 8.6g |
| of which saturates | 6.5g |
| Carbohydrates | 14g |
| of which sugars | 8g |
| Protein | 18g |
| Salt | 0.14g |
Format guide
| Format | Bars | Total protein |
|---|---|---|
| Single bar | 1 × 52g | 18g |
| Box of 12 | 12 × 52g | 216g |
Q1 — Is the Bounty Hi Protein Bar made by Mars?
Yes. The Bounty Hi Protein Bar is produced by Mars Incorporated under the "Protein by Mars" sub-brand — the same company that produces the original Bounty confectionery bar. This is not a third-party protein bar inspired by Bounty: it is the genuine Mars product using the Bounty brand, formula and taste architecture.
Q2 — Why is the Bounty Hi Protein Bar not suitable for vegetarians?
The bar contains collagen hydrolysate derived from bovine (cattle) collagen. Collagen is an animal structural protein that cannot be sourced from plant or vegetarian ingredients, making the bar unsuitable for vegetarians. The milk protein, whey powder and milk chocolate components are also animal-derived (dairy), making it equally unsuitable for vegans.
Q3 — How does the protein content compare to a standard Bounty?
A standard Bounty bar (57g) contains approximately 2g of protein. The Bounty Hi Protein Bar (52g) contains 18g — nine times more protein at a slightly smaller bar size. The standard bar contains approximately 28g of sugar; the Hi Protein version contains 8g. The caloric content per bar is similar (standard ~250 kcal vs Hi Protein 207 kcal), but the macronutrient distribution is dramatically different.
Q4 — What is polydextrose?
Polydextrose is a synthetic soluble dietary fibre derived from glucose that is used as a bulking agent and fibre source in the Bounty Hi Protein Bar. It contributes to the bar's soft texture and adds dietary fibre to the nutritional profile without affecting flavour.
Q5 — Is the box of 12 more economical than individual bars?
Yes. The box of 12 provides a meaningfully lower cost per bar than purchasing individually and is the preferred format for regular consumers. At one bar per day, the box provides 12 days of supply.