Barebells Soft Protein Bar

How the Barebells Soft Bar supports your objectives

🍬 The softest protein bar texture — a genuinely new eating experience

The Soft Bar range was developed to address texture fatigue with conventional protein bars. Each filling is formulated to be genuinely soft — from the banana caramel core to the cinnamon swirl, the coconut filling and the marshmallow-peanut cloud stack. For athletes who find standard protein bars too firm or too dry, the Soft Bar resolves the texture barrier completely.

💪 16g of protein per bar — meaningful contribution from a snack format

Each Soft Bar delivers 16g of protein per 55g bar — comparable to approximately 60g of chicken breast or two large eggs — in a product that tastes like a dessert. While slightly lower than the 20g of the Original range, this remains a meaningful contribution toward daily protein targets, particularly as an inter-meal or post-workout snack.

🚫 No added sugar — fibre-rich in key variants

All four stocked flavours contain zero added sugar. Total sugars per bar range from 1.9g (Coco Choco) to 2.2g (Cinnamon Bun) — all naturally occurring. Banana (6.8g fibre) and Peanut Cloud (5.6g fibre) are particularly notable for their fibre content, contributing meaningfully to daily targets and extending satiety beyond the eating moment.

🍌 Banana — real caramel and banana flavour, coloured naturally with beta-carotene

The Banana variant uses beta-carotene as a natural colour agent and delivers the caramel-banana combination in a soft, yielding filling — one of the most popular flavour pairings in the confectionery world, now available in a high-protein, no-added-sugar format.

🍪 Cinnamon Bun — real cinnamon, white chocolate coating, bakery-style experience

The Cinnamon Bun is unique in the Soft Bar range: a white chocolate coating (rather than milk chocolate) encloses a creamy cinnamon swirl filling over a bun-flavoured protein base. Real cinnamon is listed as a declared ingredient. The bakery flavour concept is one of the most innovative in the protein bar market and delivers an eating experience that genuinely evokes a fresh Swedish cinnamon bun.

🥥 Coco Choco — over 10% real coconut flakes

The Coco Choco contains the highest real-fruit-equivalent inclusion level of the four stocked flavours: over 10% real desiccated coconut flakes in the filling. This is a genuine whole-food ingredient that contributes coconut flavour, texture and the distinctive medium-chain fatty acid profile of coconut fat.

🥜 Peanut Cloud — peanut, caramel, marshmallow, chocolate — the most complex Soft Bar

Peanut Cloud is structurally the most complex bar in the Soft range: a crunchy peanut and caramel layer at the base, a soft marshmallow layer above it, and a milk chocolate coating. It contains peanuts, soy protein, cream powder and rice flour alongside the standard milk protein base — and delivers the highest protein and fibre combination of the four at 16g protein and 5.6g fibre per bar.

🎯 Goal guide

🏋️ Mass gain: 1 to 2 bars/day post-workout or between meals. 16g protein and moderate calories within a caloric surplus.

🔥 Weight loss / cutting: 1 bar/day. No added sugar, high fibre (Banana, Peanut Cloud) for satiety at under 220 kcal.

⚖️ Body recomposition: 1 bar/day. Clean protein and fibre-rich snack that replaces conventional confectionery without compromise.

Serving suggestion

Open the wrapper and consume directly. No preparation required. Store at room temperature in a cool, dry place. The Soft Bar's texture is at its best at room temperature — refrigeration may slightly firm the bar. In warm conditions, the chocolate coating may soften; this is cosmetic only and does not affect nutritional content or safety.

Best times to enjoy it

🏋️ Post-workout

16g of protein in a convenient, ready-to-eat format consumed within 30 to 45 minutes of training. The ultra-palatable texture makes post-workout consumption effortless even when appetite is suppressed following intense exercise.

🌙 As a post-dinner dessert substitute

All four flavours are genuinely dessert-like — particularly Cinnamon Bun (bakery pastry), Peanut Cloud (caramel and marshmallow candy bar), Coco Choco (coconut chocolate) and Banana (banana caramel). A Soft Bar as an evening treat replaces conventional chocolate bars with 16g of protein at no added sugar.

☀️ As a mid-afternoon snack

The protein (16g) and fibre (4.4 to 6.8g in Cinnamon Bun, Banana and Peanut Cloud) make the Soft Bar an effective hunger management tool between meals, particularly during caloric restriction or recomposition phases.

✈️ On the go

Each bar is individually wrapped and shelf-stable at room temperature — portable and ready to consume anywhere without preparation.

Daily protein target reminder

Current sports nutrition science recommends 1.6 to 2.2g of protein per kg of body weight per day for active individuals. Each Barebells Soft Bar contributes 16g toward this daily target.

Ingredients per flavour (European formulation)

🍌 Banana:

Milk proteins, bulking agent (polydextrose), sweetener (maltitol), collagen hydrolysate, humectant (glycerol), cocoa butter, whole milk powder, soy oil, sweetener (xylitol), cocoa mass, flavourings, emulsifier (soy lecithin), salt, sunflower oil, sweetener (sucralose), colour (beta-carotene). May contain cereals containing gluten, egg, peanuts, nuts and sesame seeds.

🍪 Cinnamon Bun:

Milk proteins, collagen hydrolysate, sweetener (maltitol), bulking agent (polydextrose), cocoa butter, humectant (glycerol), whole milk powder, sweetener (maltitol syrup), sunflower oil, sweeteners (erythritol, xylitol), flavourings, salt, emulsifier (soy lecithin), skimmed cocoa powder, cinnamon, sweetener (sucralose), colour (beta-carotene). May contain cereals containing gluten, peanuts, nuts and sesame seeds.

🥥 Coco Choco:

Milk proteins, hydrolysed collagen, sweetener (maltitol), humectant (glycerol), coconut flakes (>10%), sweetener (maltitol syrup), cocoa butter, whole milk powder, cocoa mass, sweetener (xylitol), soy oil, emulsifier (soy lecithin), flavourings, salt, gelling agent (xanthan gum), sweetener (sucralose). May contain cereals containing gluten, egg, peanuts, nuts and sesame seeds.

🥜 Peanut Cloud:

Milk proteins, humectant (glycerol), bulking agent (polydextrose), peanuts, sweetener (maltitol), soy protein, cocoa butter, whole milk powder, collagen hydrolysate, water, sweeteners (xylitol, maltitol syrup), cocoa mass, soy oil, rice flour, salt, emulsifier (soy lecithin, lecithin), flavourings, cream powder (milk), reduced-fat cocoa powder, tapioca starch, sweetener (sucralose). May contain traces of cereals containing gluten, nuts and sesame seeds.

Key ingredient breakdown (common base)

Allergens

All variants contain: milk, soy (lecithin). Peanut Cloud: contains peanuts and soy protein. Cinnamon Bun: no declared allergens beyond milk and soy. All variants may contain traces of cereals containing gluten, egg, nuts and sesame seeds. Peanut Cloud specifically: may contain traces of cereals containing gluten, nuts and sesame seeds (egg not declared). Always refer to the current product label for the most up-to-date allergen information.

Nutritional values per bar (55g) — by flavour

Key differences vs Barebells Original bars

Common nutritional characteristics across all 4 flavours

• 16g of protein per bar ✅
• No added sugar ✅
• Total sugars: 1.9 to 2.2g per bar ✅
• No palm oil ✅

Q1 — What is the difference between Barebells Soft Bars and Barebells Original bars?

The key differences are texture, protein content and fibre. Original bars have a firm, nougat-like bite and deliver 20g of protein per bar. Soft Bars have an ultra-soft, yielding texture and deliver 16g of protein, with higher fibre content in several variants (up to 6.8g for Banana). The Soft Bar is the right choice for people who prefer a softer, more dessert-like eating experience. The Original is the right choice for those who prioritise maximum protein per bar.

Q2 — What makes Cinnamon Bun different from the other three flavours?

Cinnamon Bun is the only Soft Bar with a white chocolate coating rather than milk chocolate, and the only one that uses real cinnamon as a declared ingredient (not just flavouring). The erythritol in its sweetener system — absent from the other three variants — further distinguishes it. The bakery concept (cinnamon swirl in a bun-flavoured protein base) makes it uniquely positioned in the protein bar category, with a flavour experience that has no direct equivalent among competing brands.

Q3 — Why does Coco Choco have more saturated fat than the other variants?

Coco Choco contains over 10% real coconut flakes. Coconut is naturally high in saturated fat (predominantly lauric acid), which is why the saturated fat content of Coco Choco (7.6g per bar) is significantly higher than the other three variants (4.1 to 4.5g). This saturated fat comes entirely from a natural plant source — not from dairy or animal fats — and has a distinct metabolic profile from animal-derived saturated fats.

Q4 — What is Peanut Cloud and how is it different from a standard peanut protein bar?

Peanut Cloud is structurally unique: rather than blending peanut flavour into a uniform bar matrix, it layers a crunchy peanut and caramel base beneath a genuinely soft marshmallow layer, then coats the whole in milk chocolate. The result is a bar with three distinct textural layers — crunch, marshmallow softness and a silky chocolate shell — in one 55g piece. No other mass-market protein bar has achieved this specific structural combination.

Q5 — Is the box of 12 the same product as the individual bar?

Yes. The box of 12 contains 12 individually wrapped 55g bars of the same formula as the individually sold bar. The box format is more economical per bar and is the preferred choice for regular consumers. At one bar per day, the box provides 12 days of supply.